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Help Offers Exhibitor Services

Denver

January 11-14, 2018


Important Dates

 Please note the important dates and deadlines below.  

Action Item / Discount Cut-Offs

 Due Date

X

Final Payment Due to ISE

 Dec 1, 2017

 

Review Exhibitor Display Regulations & Limitations

 Dec 1, 2017  

 

Obtain Seller Permit & Tax License if Selling Tangible Goods

 Dec 11, 2017

 

Obtain Food Sale & Sampling Permit if Selling Food

 Dec 1, 2017

 

Send ISE Food Sampling Insurance Information

 Dec 1, 2017 

 

Product Restocking Trailer Request to ISE

 Dec 15, 2017 

 

Hotel Discount Deadline

 Dec 18, 2017 

 

Electrical Discount Deadline – Bulk Space & Additional Booth Power

 Dec 26, 2017 

 

Order Internet Services

 Dec 26, 2017 

 

Decorator Discount Deadline – Order Carpet, Chairs & Tables

 Dec 27, 2017 

 

Decorator Freight Handling Order if Required

 Jan 3, 2018 

 

Review Exhibitor Information for Move-In Time

 Jan 5, 2018

 

Print Copies of Seller Permit, Tax License & Food Handler’s Permit

 Jan 8, 2018 

 

Start Show Move-In

 Jan 9, 2018 

 

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General Show Information

Show Management
International Sportsmen’s Expositions

Phone: (800) 545-6100
Email: Service@SportsExpos.com
Web: www.SportsExpos.com

 

Facility
Colorado Convention Center

700 14th Street
Denver, CO 80202
(Click here to view on Google Maps)
Phone: (303) 228-8000
Email: info@denverconvention.com
Website: www.DenverConvention.com

 

Public Show Hours 

Thursday Noon - 8:00pm
Friday Noon - 8:00pm
Saturday 10:00am - 7:00pm (New)
Sunday 10:00am - 5:00pm

 

 

 

 


Exhibitor entrance is in Hall F lobby.
Credentials are required for entry on all days the show is open to the public.
Exhibitor credentials allow for show floor access at 9:00am on Thursday and one-hour prior to show open on Friday, Saturday and Sunday.

 

 

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Exhibitor Requirements

Payment
Payment in full for all exhibit space is required by December 1st. No exhibitor credentials will be issued at registration unless full payment has been made.

Terms & Conditions of Exhibiting in ISE Shows
The Terms and Conditions on the Application/Contract for Exhibit Space will be enforced at ISE Shows. Please review and contact ISE if you have any questions.

Local Laws and Regulations
To ensure public safety, exhibitors must follow local and facility regulations. We are required to comply with all federal, state and municipal laws and administrative rules, including but not limited to those relating to licenses and permits, property protected by copyright, work hours, work conditions, safety standards and payment of wages and taxes.

Booth Staffing

  • Staffing your exhibit during all public show hours is a requirement in the terms and conditions of your exhibit space contract. 
  • Exhibits must remain in place until 5pm on Sunday. 
  • Any unstaffed exhibits or removal of exhibits before 5pm on Sunday may result in the loss of exhibit space at future shows.

Animal Policy
Animals that are necessary to exhibit space must be confined to the exhibit space or kept in a portable kennel. During transit, animals must be on a leash or rein. No pets are allowed.

Child Safety
For safety purposes, ISE requests children under the age of 15 not participate with show move-in and move-out.

Alcohol Consumption
Alcohol distribution to the public is state license controlled and not permitted by exhibitors. Consumption of alcohol in exhibit space is prohibited.

Building Security Staff
Security staff are employed to protect exhibitor property and to ensure show rules are enforced. Adequate security staff is scheduled during the hours that the building can be accessed; please observe these hours.

Security
24-hour show security is provided for the duration of the event. ISE and Facility Management are not responsible for losses of any kind. Exhibitors are responsible for carrying general liability insurance for their exhibit and business.

Potential theft can be greatly reduced by:

  • Avoid leaving small items of value in booths.
  • Cover display with a flameproof drop cloth overnight.
  • Run wire or cable through exhibit and lock at night. 
  • Report any theft immediately to ISE Registration/Information staff.

Emergency Procedures

  • Please do not call 911.  Emergencies are responded to by Facility Emergency Services Staff. 
  • In the event of an emergency please contact ISE staff on the floor or at the ISE Registration/Information desk.  We will direct services to the location of the emergency. 
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Display Regulations & Limitations

In-line Exhibit Space Amenities 

  • Assigned booth location 
  • Drive-in and drive-out setup and teardown
  • Scheduled move-in and move-out
  • 8-foot-high backdrop and 3 foot side-rail drape
  • 500 watts of electricity (standard booths only)
  • Exhibitor credentials
  • Discounted parking and guest passes
  • Online exhibitor listing (with web link) and show program listing

 

In-line Booths 
Exposed to aisle on the front side with neighboring booths to left, right and typically behind.

  • Maximum height of 10 feet in back of booth.
  • Maximum height of 4 feet for front of booth.
  • No rear facing signage. Signs should only be viewable from the aisle in front of booth. 
  • No canopies or canopy frames allowed.
  • Do not hang items on or damage drape fabric. 
  • Merchandise must be hung on a solid back wall or stand.
  • All displays are subject to management approval. 

Endcap Booths
Exposed to aisles on three sides and composed of two standard in-line booths.

  • Maximum height of 10 feet in back center of booth and within 5 feet of the two side aisles. (See diagram.)
  • Maximum height of 4 feet for front of booth.
  • No rear facing signage. 
  • No canopies or canopy frames are allowed.
  • All displays are subject to management approval.

Bulk Space
Indoor/outdoor space with no drapes, dividers or electricity provided - exhibitor must order. 

  • Maximum height of 4 feet within 3 feet of the aisle.
  • No canopies or canopy frames that impede or block line of sight. 
  • All signage must be hung securely. When secured to building, signs must be approved by ISE and hung by Decorator.

 

Fire Marshal Summary of Rules

  • ISE and all exhibitors are required to follow the event facility Fire Marshal rules. See the information packet from the Show Decorator for a list of Fire Marshal requirements. 

 

 Electrical Cord Requirements

  • All electrical devices with three-wire supply cords shall utilize "UL" ground receptacles.
  • All extension cords must be of heavy-duty three-wire construction.
  • All power cords must be kept behind display with nothing placed on top of cords. 

Indoor Display Vehicles or Motorized Display Items

  • Before you drive in the building ISE must verify that the following tasks have been completed:
    • Fuel level must not exceed ¼ tank and/or less than 3 gallons.
    • Once inside exhibit area, negative battery terminal must be disconnected and fuel tank cap taped/locked.
  • Upon inspection of these items, ISE will provide the vehicle/display with an inspection tag. 

Propane and Helium

  • Used propane tanks are not allowed indoors.
  • New propane tanks must have original factory seal. 
  • Helium is not allowed indoors.

Flammable and Combustible Materials

  • All materials used indoors for display or decoration should be made of flame retardant materials and certified as flame retardant. This includes booth decorations such as vegetation, straw, grass, etc.
  • Fire regulations prohibit excess literature and product or empty packing containers from being stored behind back drapes or display wall.

Aisles, Exits and Obstructions

  • Aisles must be kept clear of all displays and equipment.
  • Entrance and exit doors are required to remain unobstructed at all times.
  • Facility fire extinguishers and firehose cabinets are required to remain visible and accessible at all times.

Tent Demos
Constructed tents used for demo and display must be approved by show management prior to show.  All covered exhibits require a battery-powered smoke detector and fire extinguisher in exhibit space. When required, the Fire Marshal will inspect for these safety items.

 Sound

  • Maintain audio volumes that are not disruptive to other exhibits.
  • Game calling exhibitors must follow ISE game calling policy, available at Registration/Information.
  • Exhibitors should be aware that pre-recorded music is subject to copyright laws and fees as per ASCAP, BMI and SESAC. 

Firearm Display Requirements

  • All gun displays of any type must have prior written approval from ISE. 
  • No firearms sales and no ammunition, powder or primer are allowed on site. 
  • All firearms must be deactivated by removal of the firing pin or other alteration so they are rendered incapable of firing. Firearms must be secured with a lock. Locks must remain installed for the duration of the show.

 

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Move-in, Registration, Move-out Procedures

Move-In Procedures
Move-in will begin Tuesday prior to the show at 1:00pm with drive-in and carry-in access. To avoid congestion, move-in is encouraged for Tuesday afternoon if possible. Please read the following information and contact your Account Representative with any questions. 

NOTE: ISE does not provide fork lifts, hand trucks, dollies, brooms or vacuums during move-in. Please contact the decorator before or during set-up to arrange scheduling and payment.

 

Bulk Exhibits

  • Bulk spaces are designated by a “B” in your exhibit space number, such as B3550.
  • Bulk drive-in set-up is on Tuesday only. Please see schedule.

LIFO (Last in, First out) Exhibits

  • LIFO spaces are designated by an “L” in your exhibit space number, such as L2424.
  • These spaces block drive-in access and must be the last to set-up and first to move-out.
  • LIFO spaces can set-up only on Wednesday after 3:00pm.

Carry-in Access

  • Carry-in access from the street or Colorado Convention Center parking garage is available. City parking fees apply.  Please see schedule below.
  • Freight elevators “T” and “U” from the parking garage are available for move-in on Tuesday and Wednesday. They are available on Sunday evening for move-out.

  

 Type of Display

Bulk Exhibit
(Space number begins with "B")

Standard Booth
(All in-line and corner booths)

LIFO Booths
(Booth number begins with "L")

Tuesday - 1/09/18 

Drive In

1pm - 6pm 1pm - 6pm

None

Carry In

1pm - 7pm 1pm - 7pm

None

Wednesday - 1/10/18

Drive In-Hall F

None 9am - 12pm

3pm - 5pm 

Drive In-Hall E

None 10am - 2pm

3pm - 5pm

Drive In-Hall D

None 11am - 3pm 3pm - 5pm

Carry In

9am - 8pm 9am - 8pm

3pm - 8pm

Thursday - 1/11/18

Drive In

None None None

Carry In

8am - 10am

8am - 10am

8am - 10am

 

Drive-in Access

  • Vehicle access to the exhibit floor is from the Champa Street dock entrance. 
  • Champa Street dock entrance address for navigation devices:
    •  1223 Champa Street, Denver, CO, 80204  (approximate)
    •  GPS Coordinates 39.743154, -104.998300  (approximate)
  • Click here to view dock entrance on Google Maps. 
  • Click here to watch a short video of Champa Street and dock entrance.

Colorado Convention Center Dock Entrance

  • Check in at the dock entrance guard station and proceed up to the second level of the convention center. 
  • Enter through the Dock Door on the second floor that corresponds with your booth location.

CCC Floor Plan

  • To avoid congestion, unload, get your exhibitor credentials from Registration/Information and remove your vehicle from the building before setting up your display. 
  • Dock freight fees do not apply to drive in and unload.
  • Drive-in for standard in-line booths ends at 3:00pm on Wednesday. No exceptions.

Exhibitor Registration
Registration is required before setting-up your exhibit space. ISE Registration/Information is located in the north end of Hall F between the restrooms and is staffed all days. ISE staff will confirm your exhibit space location, payments, applicable licenses, permits and provide your required exhibitor credentials.  Discounted parking and guest passes are available for purchase at Registration. 

Credentials

  • Exhibitors will receive wristbands at Registration.
  • Standard inline booths receive up to 4 wristbands.  Contact your Account Representative to discuss your needs.
  • Wristbands are designed to be worn on the wrist for the duration of the show; they must be fastened to the wrist, no looser than two fingers and are void if removed.
  • Wristbands can be exchanged for exhibitor one-day passes to accommodate shift workers. 

 

Guest Passes 
Invite your customers! Discounted guest passes can be purchased at the ISE Registration/Information Desk during the show or in advance.  To order in advance, Click Here to complete form and email to ISE at Service@SportsExpos.com by December 1.

 

Exhibitor Show Parking

  • Parking and shuttles from Coors Field Parking Lot A are available during show days. An exhibitor 4-day parking pass is $10 and can be purchased at the ISE Registration/Information Desk. Cost to public is $5 per day.  Shuttle schedule: 
    • Thursday: 8:00am - 8:45pm
    • Friday: 10:30am - 8:45pm
    • Saturday: 8:30am - 7:45pm
    • Sunday: 8:30am - 6:30pm
  • Click Here to view exhibitor parking location on Google Maps.  GPS coordinates for parking location are 39.757976, -104.991664.
  • Limited spaces are available at the Colorado Convention Center garage (fee).  View Colorado Convention Center parking options.
  • The Staybridge Suites Hotel offers free parking and shuttle for guests - reservations are required. 

Restocking Trailers

  • The Fire Marshal does not allow motor vehicle parking on the docks. Parking is for trailers only. 
  • Advanced reservations for trailer parking is required.  Contact your ISE Account Representative or ISE Customer Service (800-545-6100) for reservations.
  • See ISE Registration/Information Desk for onsite instructions.

Empty Trailers

  • Empty trailer parking is available at the Coors Field Parking Lot A. (Same as Exhibitor Show Parking)
  • Click here to view exhibitor empty trailer parking location on Google Maps. 
  • Please speak with ISE Registration/Information on parking directions and details. 
  • Staybridge Suites offers free trailer parking for guests.

 

Move-Out Procedures 

Sunday/Monday tear-down and move-out schedule:

Sunday 5:10pm - 10:00pm
Monday 8:00am - Noon

 

 

 

NOTE: No early tear-down! As advertised to the public, all exhibits must stay intact and fully staffed until 5:00pm.  Failure to do so may result in the loss of exhibit space at future shows.  

 

Tear-Down

  • Tear-down can begin as soon as all the public have exited the building.
  • During tear-down, please keep displays off the aisle carpet.
  • No vehicles will be allowed on the show floor until aisle carpet has been removed. 

Move-out Vehicle Access
Due to dock congestion, exhibitors wanting drive-in access to the exhibit hall are requested to line up at the Marshaling Yard Parking Lot from 5:10pm to 8:00pm.  See the ISE Registration/Information desk for directions.  

Carry-out Access
Elevators "T" and "U" will be available to carry-out to the Colorado Convention Center parking garage and street level. 


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Tax License & Permits

Taxes
Exhibitors selling tangible items are required to obtain a Special Event Sales Tax license before the event, collect 7.65% taxes and submit tax returns to the State of Colorado and the City of Denver.  ISE must provide government representatives with exhibitor lists.  

City and County of Denver
Tax Rate: 3.65% (4.0% food & beverage)
Apply for Special Event Sales Tax License 30 days in advance (by December 11, 2017).  You must have the license or copy of completed application available at the show for inspection by the authorities. Licensed Denver vendors do not need to apply for a Special Event Tax License. To apply:

For questions contact:
City & County of Denver
Phone: (720) 913-9446

State of Colorado
Tax Rate: 4.0%
Apply for the Sales Tax Special Event Application 30 days in advance (by December 11, 2017).  You must have the license or copy of completed application available at the show for inspection by the authorities. To apply:

For questions contact:
Norman Townley
Phone: (303) 866-5643
Email: dor_SpecialEvents@state.co.us

 

Food Sampling & Sales Requirements
Centerplate is the exclusive food services contractor for the Colorado Convention Center.

For questions contact:
Centerplate

Taiya Andrews
Phone: (303) 228-8055
Email: Taiya.Andrews@centerplate.com

Additionally, email to ISE by December 1, 2017:

  • A copy of the Sampling Form.
  • A copy of the Certificate of Insurance for $1,000,000 Liability Insurance naming International Sportsmen's Expositions as additionally insured.

Special Permits & Notification
As an exhibitor, you must obtain prior written approval from ISE and apply for a special permit (submitted 15 business days in advance of show) if you intend to display, operate or use any of the below items:

  • Internal-combustion engines.
  • Flammable liquids, compressed gasses or dangerous chemicals.
  • Electrical, mechanical or chemical devices deemed hazardous by the Fire Department.
  • Fuel-powered heaters, barbecue, heat-producing or open-flame devices, candles, fuel-powered lamps, lanterns, etc. 
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Decorator, Electrical, Internet & Freight Services

Decorator
Table, chairs and carpet are not provided in your booth - you can bring your own, or order through the decorator, Brede Exposition Services, which will be emailing each exhibitor information for online ordering access.  If you do not receive this email, please contact Brede directly for log-in information.

Brede Exposition Services
5140 Colorado Blvd.
Denver, CO  80216
Customer Service
Phone: (303) 399-8600
Email: cscolorado@brede.com

Click Here to download the full Decorator Information and Order Forms.  Discounts apply before December 27, 2017.

 

Electrical, Phone & Water Services

  • ISE provides one 500-watt outlet for each standard inline booth space.
  • ISE does not provide power for bulk space exhibits.

Additional electrical, phone and water services can be ordered online through the Colorado Convention Center.  Discount apply before December 26th, 2017.

Colorado Convention Center
For questions contact:
Morgan Boyles
Phone: (303) 228-8106
Email: mboyles@denverconvention.com

 

Internet Services
Wireless internet at the Colorado Convention Center is provided by Smart City.  Wireless services can be purchased onsite by turning on your device, selecting "Exhibitor Internet" and following the prompts.  Your device must connect to Smart City's 5.8GHz frequency.  

Dedicated wireless networks and hardwire lines are available by ordering online.  Orders need to be placed by December 26, 2017.

For questions contact:
Smart City
Stephanie Garcia
Phone: (303) 228-8056
Email: sgarcia@smartcity.com

 

Freight Transportation Services
YRC Freight provides freight services at a special rate to all ISE shows.  Get the best rates by asking for a quote of the "YRC Show Contract 81200 Standard Ground" or "YRC Time Critical Show Tariff 8P0163" pricing. 

YRC Freight
Exhibitor Hotline (800) 531-3976

For questions contact:
YRC Freight 
Frank Craig
Phone: (951) 830-0134
Email: frank.craig@yrcfreight.com

 

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Hotels, Lodging & RV Parks

The following accommodation have special group rates for ISE Exhibitors.  Rooms are limited and special rates are on a first-come, first-serve basis.  For all hotels, special group pricing is under the group name "International Sportsmen's Exposition."

NOTE: ISE does not contract with any third-party accommodation service and does not authorize any accommodation service to contact you on ISE's behalf.  For ISE special pricing, contact the hotel directly or use the reservation links below.

 Airport Transfers: Shuttle service from the airport to all hotels is available through Super Shuttle.  (303) 370-1300 or SuperShuttle.com

 

 Hyatt Place – Denver Downtown
440 14th Street

Denver, CO 80202
Phone: (303) 893-2900
Reservations: Phone or Click Here for reservations
Parking: Valet Parking $39 per day

Pets: Yes, with non-refundable deposit and daily fee.
Amenities: 2 blocks from Convention Center, complimentary breakfast, fitness center, cafe, free Wi-Fi.
ISE Group Rate: $129.00 plus tax for single/double occupancy
Rate Expires: December 22, 2017

 

Staybridge Suites Denver - Cherry Creek
4220 E. Virginia Avenue
Glendale, CO 80246 (map, directions)
Phone: (303) 321-5757
Reservations: Phone or Click Here for reservations
Parking: Free self-parking & trailer parking
Pets: Yes, with non-refundable deposit
Amenities: Complimentary breakfast, fitness center, guest laundry, Wi-Fi.
Show Shuttle:  Available by reservation only.  Please contact hotel.
ISE Group Rate: $99.00 - $146.00 plus tax depending on room type.
Rate Expires: December 19, 2017 

 

Hilton Garden Inn – Denver Downtown
1400 Welton Street
Denver, CO 80202
Phone: (303) 603-8000
Reservations:   Phone (group code ISE18) or  Click Here for reservations
Parking: Valet Parking $29 per day
Pets: Service animals only
Amenities: One block from convention center, complimentary Wi-Fi, fitness room & pool, and $15 breakfast buffet. 
ISE Group Rate:  $119.00 plus tax
Rate Expires: December 26, 2017

 

Crowne Plaza - Denver Downtown
1450 Glenarm Place
Denver, CO 80202
Phone: (303) 573-1450
Reservations: Phone or Click Here for reservations
Parking: Valet parking $25 per night. 
Pets:  Yes, deposit and fee required.
Amenities: One block from convention center, complimentary Wi-Fi, rooftop pool, fitness center and on-site restaurant.
ISE Group Rate: $139.00 plus tax for single/double occupancy
Rate Expires: December 18, 2017

 

Dakota Ridge RV Park in Golden
(Located 12.6 miles west of the Convention Center)
17800 West Colfax Ave
Golden, CO 80401 
Phone: (303) 279-1625
Reservations: Phone or Click Here for reservations
Website: www.dakotaridgerv.com
Standard Published Rates - see website.

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Promotional Tools

Gear Bag Promotion
ISE Gear Bags will carry your product straight to the market.  The ISE Gear Bag promotion airs on radio stations in every ISE market.  Each bag is filled with $300-$600 of outdoor gear and heavily promoted in 20 to 50 radio spots.  Many products are promoted on station websites, too.  Plus, ISE uses gear bag items in the Outdoor Product Showcase and possibly in TV publicity spots. 

Do you have a outdoor-related product to be considered for ISE Gear Bags?
Click Here to submit your product.   Submission deadline is November 15, 2017.  

 

Show Specials
It’s a fact that attendees expect deals from shows.  The deeper the discount - the more traffic to your booth.  ISE will promote your show special for free! At every show, ISE show specials are spotlighted:

  • In emails to 10,000+ consumers 
  • In television and radio commercials
  • On ISE’s Website
  • On ISE’s Facebook page  
  • With free signage in your booth

 Click Here to fill in the Show Specials web form Submission deadline for January shows is January 5, 2018; submission deadline for March shows is March 9, 2018.
*Remember, to qualify as a show special the discount must be greater than 10% off the regular price. 

 

Outdoor Product Showcase
ISE promotes the latest and greatest outdoor gear at each show through our Outdoor Product Showcase.  Products featured in the showcase will be demonstrated by our Gear Guru and attendees will have an additional opportunity to touch, try, demo and perhaps win your product. 

Click Here to submit your product.  Submission deadline for the January shows is January 5, 2018; submission deadlines for March shows is March 9, 2018. 

  

Social Media
Does your business have a Facebook page?  Have you “liked” the ISE Facebook page?  When you like a Facebook business page, you establish a connection with that business in a way that potential customers can see.  Your updates and creative content can touch ISE’s 40,000+ followers.  As we grow, so will your exposure.   

Like us on Facebook:  

Invite Your Clients
Face-to-face selling remains one of the most cost-effective marketing techniques.  Hit the ground running by providing guest passes to existing or potential clients in the ISE markets in which you will be exhibiting. 

  • Purchase deeply discounted passes in advance for Sacramento, Salt Lake City & Scottsdale by completing this form and sending it to ISE by December 1, 2017 (for January Shows) or by February 1, 2018 (for March Shows).    Contact ISE to order Denver guest passes.
  • Tickets can be left at the ISE Will Call at each show.
  • Tickets are available for purchase at ISE Registration/Information Desk throughout the show.

 

 

Media Publicity
Every ISE show captures media coverage from print and online publications, radio and television stations.  The media is always looking for new people, products and services to highlight the outdoors.  This is your opportunity to benefit from free media exposure!

What type of publicity might work?  For sure, new products.  Gear that’s “green” or high-tech, too.  Other productive angles include a story involving local youth or family, or a current local environmental project.  Also, debuting a new destination or product exclusively at the show may generate media buzz.

To be considered for media publicity:

  • Email your pitch idea to John Kirk at jkirk@sportsexpos.com
  • Be prepared to present your product or service to the media.
  • Television coverage of the show is typically Thursday and Friday mornings.  If chosen, you must arrive early and have your exhibit space visually captivating - ISE can work and be there with you!

 

Brand Resources
Benefit from the ISE branding by using the official ISE logo in your promotional material.  Leverage your exhibitor status in your announcements, social media posts and press releases.  Also, list your booth number on all your materials so media and consumers can find you.  Click Here to find our brand resources on the media page.  

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