Some features of this site are not compatible with older versions of Internet Explorer. Upgrade your browser or install Google Chrome Frame to better experience this site.


January 9-12, 2020

Important Dates

 Please note the important dates and deadlines below.  

Action Item / Discount Cut-Offs

 Due Date


Final Payment Due to ISE

 Dec 1, 2019


Review Exhibitor Display Regulations & Limitations

 Dec 1, 2019  


Obtain Food Sale & Sampling Permit if Selling Food

 Dec 1, 2019


Send ISE Food Sampling Insurance Information

 Dec 1, 2019


Obtain Seller Permit & Tax License if Selling Tangible Goods

 Dec 9, 2019 


Product Restocking Trailer Request to ISE

 Dec 15, 2019


Hotel Discount Deadline

 Dec 20, 2019


Electrical Discount Deadline – Bulk Space & Additional Booth Power

 Dec 22, 2019 


Order Internet Services

 Dec 22, 2019


Decorator Discount Deadline – Order Carpet, Chairs & Tables

 Dec 26, 2019


Freight Handling Order if Required

 Jan 3, 2020


Review Exhibitor Information for Move-In Time

 Jan 3, 2020


Print Copies of Seller Permit, Tax License & Food Handler’s Permit

 Jan 6, 2020


Start Show Move-In

 Jan 7, 2020


Top    ▲

General Show Information

Show Management
International Sportsmen’s Expositions

Phone: (800) 545-6100


Colorado Convention Center

700 14th Street
Denver, CO 80202
(Click here to view on Google Maps)
Phone: (303) 228-8000


Public Show Hours 

Thursday Noon - 8:00pm
Friday Noon - 8:00pm
Saturday 10:00am - 7:00pm
Sunday 10:00am - 5:00pm





Exhibitor entrance is in Hall F lobby.
Credentials are required for entry on all days the show is open to the public.
Exhibitor credentials allow for show floor access at 8:00am on Thursday and one-hour prior to show open on Friday, Saturday and Sunday.



Top    ▲

Exhibitor Requirements

Payment in full for all exhibit space is required by December 1st. No exhibitor credentials will be issued at registration unless full payment has been made.

Terms & Conditions of Exhibiting in ISE Shows
The Terms and Conditions on the Application/Contract for Exhibit Space will be enforced at ISE Shows. Please review and contact ISE if you have any questions.

Local Laws and Regulations
To ensure public safety, exhibitors must follow local and facility regulations. We are required to comply with all federal, state and municipal laws and administrative rules, including but not limited to those relating to licenses and permits, property protected by copyright, work hours, work conditions, safety standards and payment of wages and taxes.

Booth Staffing

  • Staffing your exhibit during all public show hours is a requirement in the terms and conditions of your exhibit space contract. 
  • Exhibits must remain in place until 5pm on Sunday. 
  • Any unstaffed exhibits or removal of exhibits before 5pm on Sunday may result in the loss of exhibit space at future shows.

Animal Policy
Animals that are necessary to exhibit space must be confined to the exhibit space or kept in a portable kennel. During transit, animals must be on a leash or rein. No pets are allowed.

Child Safety
For safety purposes, ISE requests children under the age of 15 not participate with show move-in and move-out.

Alcohol Consumption
Alcohol distribution to the public is state license controlled and not permitted by exhibitors. Consumption of alcohol in exhibit space is prohibited.  In the event an exhibitor would like to provide food or beverages, please contact show management and arrangements will be made for these services.  

Building Security Staff
Security staff are employed to protect exhibitor property and to ensure show rules are enforced. Adequate security staff is scheduled during the hours that the building can be accessed; please observe these hours.

24-hour show security is provided for the duration of the event. ISE and Facility Management are not responsible for losses of any kind. Exhibitors are responsible for carrying general liability insurance for their exhibit and business.

Potential theft can be greatly reduced by:

  • Avoid leaving small items of value in booths.
  • Cover display with a flameproof drop cloth overnight.
  • Run wire or cable through exhibit and lock at night. 
  • Report any theft immediately to ISE Registration/Information staff.

Emergency Procedures

  • Please do not call 911.  Emergencies are responded to by Facility Emergency Services Staff. 
  • In the event of an emergency please contact ISE staff on the floor or at the ISE Registration/Information desk.  We will direct services to the location of the emergency. 
Top    ▲

Display Regulations & Limitations

In-line Exhibit Space Amenities 

  • Assigned booth location 
  • Drive-in and drive-out setup and teardown
  • Scheduled move-in and move-out
  • 8-foot-high backdrop and 3 foot side-rail drape
  • 500 watts of electricity (standard booths only)
  • Exhibitor credentials
  • Discounted parking and guest passes
  • Online exhibitor listing (with web link) and show program listing


In-line Booths 
Exposed to aisle on the front side with neighboring booths to left, right and typically behind.

  • Maximum height of 10 feet in back of booth.
  • Maximum height of 4 feet for front of booth.
  • No rear facing signage. Signs should only be viewable from the aisle in front of booth. 
  • No canopies or canopy frames allowed.
  • Do not hang items on or damage drape fabric. 
  • Merchandise must be hung on a solid back wall or stand.
  • All displays are subject to management approval. 

Endcap Booths
Exposed to aisles on three sides and composed of two standard in-line booths.

  • Maximum height of 10 feet in back center of booth and within 5 feet of the two side aisles. (See diagram.)
  • Maximum height of 4 feet for front of booth.
  • No rear facing signage. 
  • No canopies or canopy frames are allowed.
  • All displays are subject to management approval.

Bulk Space
Indoor/outdoor space with no drapes, dividers or electricity provided - exhibitor must order. 

  • Maximum height of 4 feet within 3 feet of the aisle.
  • No canopies or canopy frames that impede or block line of sight. 
  • All signage must be hung securely. When secured to building, signs must be approved by ISE and hung by Decorator.


Fire Marshal Summary of Rules

  • ISE and all exhibitors are required to follow the event facility Fire Marshal rules. See the information packet from the Show Decorator for a list of Fire Marshal requirements. 


 Electrical Cord Requirements

  • All electrical devices with three-wire supply cords shall utilize "UL" ground receptacles.
  • All extension cords must be of heavy-duty three-wire construction.
  • All power cords must be kept behind display with nothing placed on top of cords. 

Indoor Display Vehicles or Motorized Display Items

  • Before you drive in the building ISE must verify that the following tasks have been completed:
    • Fuel level must not exceed ¼ tank and/or less than 3 gallons.
    • Once inside exhibit area, negative battery terminal must be disconnected and fuel tank cap taped/locked.
  • Upon inspection of these items, ISE will provide the vehicle/display with an inspection tag. 

Propane and Helium

  • Used propane tanks are not allowed indoors.
  • New propane tanks must have original factory seal. 
  • Helium is not allowed indoors.

Flammable and Combustible Materials

  • All materials used indoors for display or decoration should be made of flame retardant materials and certified as flame retardant. This includes booth decorations such as vegetation, straw, grass, etc.
  • Fire regulations prohibit excess literature and product or empty packing containers from being stored behind back drapes or display wall.

Aisles, Exits and Obstructions

  • Aisles must be kept clear of all displays and equipment.
  • Entrance and exit doors are required to remain unobstructed at all times.
  • Facility fire extinguishers and firehose cabinets are required to remain visible and accessible at all times.

Tent Demos
Constructed tents used for demo and display must be approved by show management prior to show.  All covered exhibits require a battery-powered smoke detector and fire extinguisher in exhibit space. When required, the Fire Marshal will inspect for these safety items.


  • Maintain audio volumes that are not disruptive to other exhibits.
  • Game calling exhibitors must follow ISE game calling policy, available at Registration/Information.
  • Exhibitors should be aware that pre-recorded music is subject to copyright laws and fees as per ASCAP, BMI and SESAC. 

Firearm Display Requirements

  • All gun displays of any type must have prior written approval from ISE. 
  • No firearms sales and no ammunition, powder or primer are allowed on site. 
  • All firearms must be deactivated by removal of the firing pin or other alteration so they are rendered incapable of firing. Firearms must be secured with a lock. Locks must remain installed for the duration of the show.


Top    ▲

Move-in, Registration, Move-out Procedures


Move-In Procedures
Move-in will begin Tuesday prior to the show at 1:00pm with drive-in and carry-in access. To avoid congestion, move-in is encouraged for Tuesday afternoon if possible. Please read the following information and contact your Account Representative with any questions. 

NOTE: ISE does not provide fork lifts, hand trucks, dollies, brooms or vacuums during move-in. Please contact the decorator before or during set-up to arrange scheduling and payment.


Bulk Exhibits

  • Bulk spaces are designated by a “B” in your exhibit space number, such as B3550.
  • Bulk drive-in set-up is on Tuesday only. Please see schedule.

LIFO (Last in, First out) Exhibits

  • LIFO spaces are designated by an “L” in your exhibit space number, such as L2424.
  • These spaces block drive-in access and must be the last to set-up and first to move-out.
  • LIFO spaces can set-up only on Wednesday after 3:00pm.

Carry-in Access

  • Carry-in access from the street or Colorado Convention Center parking garage is available. City parking fees apply.  Please see schedule below.
  • Freight elevators “T” and “U” from the parking garage are available for move-in on Tuesday and Wednesday. They are available on Sunday evening for move-out.


 Type of Display

Bulk Exhibit
(Space number begins with "B")

Standard Booth
(All in-line and corner booths)

LIFO Booths
(Booth number begins with "L")

Tuesday - 1/07/20 

Drive In

1pm - 6pm 1pm - 6pm


Carry In

1pm - 7pm 1pm - 7pm


Wednesday - 1/08/20

Drive In-Hall F

None 9am - 12pm

3pm - 5pm 

Drive In-Hall E

None 10am - 2pm

3pm - 5pm

Drive In-Hall D

None 11am - 3pm 3pm - 5pm

Carry In

9am - 8pm 9am - 8pm

3pm - 8pm

Thursday - 1/09/20

Drive In

None None None

Carry In

8am - 10am

8am - 10am

8am - 10am


Drive-in Access

  • Vehicle access to the exhibit floor is from the Champa Street dock entrance. 
  • Champa Street dock entrance address for navigation devices:
    •  1223 Champa Street, Denver, CO, 80204  (approximate)
    •  GPS Coordinates 39.743154, -104.998300  (approximate)
  • Click here to view dock entrance on Google Maps. 
  • Click here to watch a short video of Champa Street and dock entrance.

Colorado Convention Center Dock Entrance

  • Check in at the dock entrance guard station and proceed up to the second level of the convention center. 
  • Enter through the Dock Door on the second floor that corresponds with your booth location.

CCC Floor Plan

  • To avoid congestion, unload, get your exhibitor credentials from Registration/Information and remove your vehicle from the building before setting up your display. 
  • Dock freight fees do not apply to drive in and unload.
  • Drive-in for standard in-line booths ends at 3:00pm on Wednesday. No exceptions.

Exhibitor Registration
Registration is required before setting-up your exhibit space. ISE Registration/Information is located in the north end of Hall F between the restrooms and is staffed all days. ISE staff will confirm your exhibit space location, payments, applicable licenses, permits and provide your required exhibitor credentials.  Discounted parking and guest passes are available for purchase at Registration. 



  • Exhibitors will receive wristbands at Registration.
  • Standard inline booths receive up to 4 wristbands.  Contact your Account Representative to discuss your needs.
  • Wristbands are designed to be worn on the wrist for the duration of the show; they must be fastened to the wrist, no looser than two fingers and are void if removed.
  • Wristbands can be exchanged for exhibitor one-day passes to accommodate shift workers. 

Guest Passes 

Invite your customers! Discounted guest passes can be purchased at the ISE Registration/Information Desk during the show or in advance.  To order in advance, Click Here to complete form and email to ISE at by December 1.


Exhibitor Show Parking

  • Parking and shuttles from Elitch Gardens is available during show days. An exhibitor 4-day parking pass is $15 and can be purchased at the ISE Registration/Information Desk. Cost to public is $10 per day.  Shuttle schedule: 
    • Thursday: 8:00am - 8:45pm  
    • Friday: 10:30am - 8:45pm
    • Saturday: 8:30am - 8:30pm
    • Sunday: 8:30am - 8:30pm
  • Click Here to view exhibitor parking location on Google Maps.  GPS coordinates for parking location are 39.752361, -105.007667.
  • Limited spaces are available at the Colorado Convention Center garage (fee).  View Colorado Convention Center parking options.

Restocking Trailers

  • The Fire Marshal does not allow motor vehicle parking on the docks. Parking is for trailers only. 
  • Advanced reservations for trailer parking is required.  Contact your ISE Account Representative or ISE Customer Service (800-545-6100) for reservations.
  • See ISE Registration/Information Desk for onsite instructions.

Empty Trailers

  • Empty trailer parking is available at Elitch Gardens parking lot.  (Same location as exhibitor parking during show days.)
  • Trailers can be dropped starting Tuesday at 1:00pm through Wednesday at 8:00pm. 
  • Trailers must be parked before Thursday; there is no trailer parking available Thursday through Sunday.
  • Click here to view exhibitor empty trailer parking location on Google Maps. 
  • Please speak with ISE Registration/Information on parking directions and details. 


Move-Out Procedures 

Sunday tear-down and move-out schedule:

Sunday 5:10pm - 11:00pm




NOTE: No early tear-down! As advertised to the public, all exhibits must stay intact and fully staffed until 5:00pm.  Failure to do so may result in the loss of exhibit space at future shows.  



  • Tear-down can begin as soon as all the public have exited the building.
  • During tear-down, please keep displays off the aisle carpet.
  • No vehicles will be allowed on the show floor until aisle carpet has been removed. 

Move-out Vehicle Access
Due to dock congestion, exhibitors wanting drive-in access to the exhibit hall are requested to line up at the Marshaling Yard Parking Lot from 5:10pm to 8:00pm.  See the ISE Registration/Information desk for directions.  

Carry-out Access
Freight elevators "T" and "U" will be available to carry-out to the Colorado Convention Center parking garage and street level.  ISE Registration/Exhibitor Services Desk can direct you to the elevators.  

Top    ▲

Tax License & Permits

Exhibitors selling tangible items are required to obtain a Special Event Sales Tax license before the event, collect 8.31% taxes and submit tax returns to the State of Colorado and the City of Denver.  ISE must provide government representatives with exhibitor lists.  

City and County of Denver
Tax Rate: 4.31% 
Apply for Special Event Sales Tax License 30 days in advance (by December 09, 2019).  You must have the license or copy of completed application available at the show for inspection by the authorities. Licensed Denver vendors do not need to apply for a Special Event Tax License. To apply:

  • Visit the Denver City Treasury Division website.  
  • Register and apply online, or print and fill out the Special Event Application/Registration.
  • Make a photocopy of the form and payment check to have with you on show site. 
  • Send in application with $5.00 fee to the City and County of Denver address located on the form. 
  • Following the event, file tax return/payment before February 20, 2020.

For questions contact:
City & County of Denver
Phone: (720) 913-9446

State of Colorado
Tax Rate: 4.0%
Apply for the Sales Tax Special Event Application 30 days in advance (by December 09, 2019).  You must have the license or copy of completed application available at the show for inspection by the authorities. To apply:

For questions contact:
Jamie Nicolelli
Phone: (303) 866-5643


Food Sales & Sampling Requirements
Centerplate is the exclusive food services contractor for the Colorado Convention Center.

For questions contact:

Meagan Perks
Phone: (303) 228-8150

Additionally, email to ISE by December 1, 2019:

  • A copy of the Sampling Form.
  • A copy of the Certificate of Insurance for $1,000,000 Liability Insurance naming International Sportsmen's Expositions as additionally insured.

Special Permits & Notification
As an exhibitor, you must obtain prior written approval from ISE and apply for a special permit (submitted 15 business days in advance of show) if you intend to display, operate or use any of the below items:

  • Internal-combustion engines.
  • Flammable liquids, compressed gasses or dangerous chemicals.
  • Electrical, mechanical or chemical devices deemed hazardous by the Fire Department.
  • Fuel-powered heaters, barbecue, heat-producing or open-flame devices, candles, fuel-powered lamps, lanterns, etc. 
Top    ▲

Decorator, Electrical, Internet & Freight Services

Table, chairs and carpet are not provided in your booth - you can bring your own, or order through the decorator, Brede Exposition Services, which will be emailing each exhibitor information for online ordering access.  If you do not receive this email, please contact Brede directly for log-in information.

Brede Exposition Services
5140 Colorado Blvd.
Denver, CO  80216
Customer Service
Phone: (303) 399-8600

Click Here to download the full Decorator Information and Order Forms.  Discounts apply before December 26, 2019.


Electrical, Phone & Water Services

  • ISE provides one 500-watt outlet for each standard inline booth space.
  • ISE does not provide power for bulk space exhibits.

Additional electrical, phone and water services can be ordered online through the Colorado Convention Center.  Discount apply before December 22, 2019.

Colorado Convention Center
For questions contact:
Anne Casaus
Phone: (303) 228-8152


Internet Services
Wireless internet at the Colorado Convention Center is provided by Smart City.  Wireless services can be purchased onsite by turning on your device, selecting "Exhibitor Internet" and following the prompts.  Your device must connect to Smart City's 5.8GHz frequency.  

Dedicated wireless networks and hardwire lines are available by ordering online.  Orders need to be placed by December 22, 2019.

For questions contact:
Smart City
Thomas Beltz
Phone: (303) 228-8256


Freight Transportation Services

My Trucking Company - ISE Show-to-Show Palletized Freight Service
ISE’s new hassle-free, convenient freight service is available to improve your exhibiting experience going show to show.  My Trucking Company will palletize and shrink wrap your freight on the show floor when the show closes.  It will be shipped to your next ISE show and offloaded into your booth.  You will receive an email confirmation notice once it has been delivered.  Use This Form to sign up, or inquire below.

For questions contact:
My Trucking Company
Steve Major
Phone: (423) 223-8308


YRC Freight
YRC Freight provides freight services at a special rate to all ISE shows.  Get the best rates by asking for a quote of the "YRC Show Contract 81200 Standard Ground" or "YRC Time Critical Show Tariff 8P0163" pricing. 

YRC Freight
Exhibitor Hotline (800) 531-3976

Top    ▲

Hotels, Lodging & RV Parks

The following accommodation have special group rates for ISE Exhibitors.  Rooms are limited and special rates are on a first-come, first-serve basis.  For all hotels, ask for special group pricing for "International Sportsmen's Exposition."

NOTE: ISE does not contract with any third-party accommodation service and does not authorize any accommodation service to contact you on ISE's behalf.  For ISE special pricing, contact the hotel directly or use the reservation links below.


Embassy Suites Denver Downtown
1420 Stout Street

Denver, CO 80202
Phone: (303) 592-1000
Reservations: Phone or Click Here for reservations
Parking: Valet parking $47 per night, $28 per day. 
Pets:  Service animals only
Amenities: Across from the convention center, complimentary breakfast and Wi-Fi, fitness center and pool.
ISE Group Rate: $129.00 plus tax for single/double occupancy
Rate Expires: December 22, 2019


Hyatt Place – Denver Downtown
440 14th Street

Denver, CO 80202
Phone: (303) 893-3100
Reservations:  Phone or  Click Here for reservations
Parking: Valet Parking $30 per day

Pets: Yes, with non-refundable deposit
Amenities: 2 blocks from Convention Center, complimentary breakfast, fitness center, cafe, free Wi-Fi.
ISE Group Rate: $129.00 plus tax for single/double occupancy
Rate Expires: December 20, 2019


Staybridge Suites Denver - Cherry Creek
4220 E. Virginia Avenue
Glendale, CO 80246 (map, directions)
Phone: (303) 321-5757
Reservations: Call or Click Here for reservations
Pets: Yes, with non-refundable deposit and daily fee
Amenities: Complimentary, parking, breakfast and Wi-Fi, fitness center, guest laundry.
ISE Group Rate: $109.00 - $126.00 plus tax depending on room type.
Rate Expires: December 24, 2019 


Hilton Garden Inn – Denver Downtown
1400 Welton Street
Denver, CO 80202
Phone: (303) 603-8000
Reservations:   Phone or Click Here for reservations
Parking: Valet Parking $29 per day
Pets: Service animals only
Amenities: One block from convention center, complimentary Wi-Fi, fitness room & pool, and $10 breakfast buffet. 
ISE Group Rate:  $129.00 plus tax
Rate Expires: December 20, 2019


Dakota Ridge RV Park in Golden
(Located 12.6 miles west of the Convention Center)
17800 West Colfax Ave
Golden, CO 80401 
Phone: (303) 279-1625
Reservations: Phone or Click Here for reservations
Standard Published Rates - see website.

Top    ▲

Promotional Tools

Show Specials
It’s a fact that attendees expect deals at shows.  ISE will promote your show special for free! At every show, ISE show specials are spotlighted:

  • In emails to 10,000+ consumers 
  • Show Program
  • On ISE’s Website
  • On ISE’s Facebook page  
  • With free signage in your booth


Click Here to fill in the Show Specials web form.    
*To qualify as a show special, the discount must be greater than 10% off the regular price. 

Submission deadlines:
Denver:  January 3, 2020
Sacramento:  January 10, 2020
Scottsdale:   March 6, 2020
Salt Lake City:    March 13, 2020


Outdoor Product Showcase
ISE promotes the latest and greatest outdoor gear at each show through our Outdoor Product Showcase.  Products featured in the showcase will be demonstrated by our Gear Guru and attendees will have an additional opportunity to touch, try, demo and perhaps win your product. 

Click Here to submit your product. 

Submission deadlines:
Denver:  January 3, 2020
Sacramento:  January 10, 2020
Scottsdale:   March 6, 2020
Salt Lake City:    March 13, 2020


Show Us Your Skills - Promoted Pro Tips
ISE promotes our expos on social media.  Video, done right, captures attention--an outdoor tip is persuasive content. 

ISE is your marketing partner.  Let us help share your knowledge, skills and experiences with our ever-growing audience of hunting, fishing, camping and outdoor recreation enthusiasts.  We will bring more traffic to your business, and more qualified customers to your booth.  

If we use your video, we'll link to your site, name your business, and after the season, email you results.  

If you have a video tips   Click Here to submit your video. 


Social Media
If your business has a Facebook or Instagram account, make sure you "Like" us on Facebook and "Follow" us on Instagram.  That way, some of your account's updates will be seen by ISE's 44,000+ Facebook and 1,400+ Instagram followers.  As we grow, so will your exposure!

Like us on Facebook,  Follow us on Instagram 


Social Media Hashtags
We invite all exhibitors with social media accounts to use our #hashtags for social posts regarding exhibiting at or attending the expos.  This will help more outdoor enthusiasts find and connect with your brand.  

 #YourLifeOutdoors       #SportsExpos     


Invite Your Clients
Face-to-face selling remains one of the most cost-effective marketing techniques.  Hit the ground running by providing guest passes to existing or potential clients where you will be exhibiting. 

  • Tickets are available for purchase at ISE Registration/Information desk during set-up and throughout the show.
  • Purchase tickets in advance by completing the Denver Ticket Order Form, or the Sacramento, Salt Lake City & Scottsdale Order Form.
    Completed forms need to be returned to ISE no later than 30 days  prior to the show. 
  • Tickets can be left at the ISE Will Call booth at each show.


Media Publicity
Every ISE show captures media coverage from print and online publications, radio and television stations.  The media is always looking for new people, products and stories to highlight the outdoors.  This is your opportunity to benefit from free media exposure!

To be considered for media publicity:

  • Email your idea to John Kirk at
  • Be prepared to present your product or service to the media.
  • Television coverage of the show is typically Thursday and Friday mornings.  If chosen, you must arrive early and have your exhibit space visually captivating - ISE will work and be there with you!


Brand Resources
Benefit from the ISE branding by using the official ISE logo in your promotional material.  Leverage your exhibitor status in your announcements, social media posts and press releases.  Also, list your booth number on all your materials so media and consumers can find you.  Click Here to find logos on our media page.  

Top    ▲