Advertising Overview

The Industry's Biggest Consumer Marketing

 

 

 

 

 

 

 

Television and Cable: ISE produces and airs video commercials on major broadcast and cable television channels in each market.  Many "spot" lengths and versions are created to attract our targeted attendees. ISE commercials show and tell consumers what they'll find on the expo floor, and where they can  get tickets and discount admission coupons.

 

Radio: Broadcast radio signals continue to reach large audiences in each ISE market. We have forged long-term partnerships with key stations, often enlisting on-air personalities to promote our event to their audience. Radio is a key medium for attracting new attendees, according to ISE research.

 

Billboards and Outdoor: The majority of our attendees and your customers commute. Transit times continue to increase. In each market, large to giant ISE messages are placed along major traffic routes. Digital billboards--the majority of what we now use--allow us to change messages, targeting specific activities and consumers.

 

Email Messages: We manage our own list of more than 80,000 expo attendees and fans. Names are added each year from ticket sales and surveys taken at each expo. A few times a year we email our fans about show dates, what's new, discount and other offers.

 

SMS/MMS: For the first time in 2023, we introduced a texting campaign for each show. Two messages were sent to 2,000-5,000 previous show attendees and folks who'd signed up for the upcoming show via our Facebook ads. The first message, sent end of the week before the show, told folks to watch for their digital discount coupon on Monday. Folks received their MMS on Monday--it included the coupon, which they could use at Box Office to receive a discounted ticket.

 

Web: The gateway to the world is in our pocket. We use our smartphone more often and for ever-more reasons. ISE's website is   quick and easy to look at, and rich in information that's accessible with a click. 

 

 Social Media: People with like-minded interests communicate 24 hours a day using Facebook, Instagram, Youtube and other social networks. Year-around, ISE shares content about the outdoors with fans and friends in each of our markets and beyond. Posts, shares and comments help ISE to better understand and serve the needs of outdoor enthusiasts. Nearer show-time, content spotlights exhibitors, expo activities and special offers. Paid posts and promoted posts get the word out and bring new consumers to our expos.