Please note the important dates and deadlines below.
Action Item / Discount Cut-Offs |
Due Date |
X |
Final Payment Due to ISE |
Dec. 1, 2024 |
|
Review Exhibitor Display Regulations & Limitations |
Dec. 1, 2024 |
|
Obtain Seller Permit & Tax License and email permit number to ISE |
Dec. 1, 2024 |
|
Send ISE Food Sampling Insurance Information |
Dec. 1, 2024 |
|
Send ISE Food Sale & Sampling Permit Forms if Selling Food |
Dec. 20, 2024 |
|
Final Hotel Discount Deadline |
Dec. 25, 2024 |
|
Order Hardline Internet and/or phone services |
Dec. 31, 2024 |
|
Electrical Discount Deadline Bulk Space & Additional Booth Power |
Jan. 10, 2025 |
|
Decorator Discount Deadline Order Carpet, Chairs & Tables |
Jan. 10, 2025 |
|
Decorator Advance Freight Deadline |
Jan. 10, 2025 |
|
Review Exhibitor Information for Move-In Time |
Jan. 12, 2025 |
|
Print Copies of Seller Permit, Tax License & Food Handler s Permit |
Jan. 13, 2025 |
|
Start Show Move-In |
Jan. 14, 2025 |
|
Show Management
International Sportsmen s Expositions
Phone: (800) 545-6100
Email: [email protected]
Web: www.SportsExpos.com
Facility
Cal Expo - California Exposition & State Fair
1600 Exposition Blvd
Sacramento, CA 95815
(Click here to view on Google Maps)
Phone: (916) 263-3000
Email: [email protected]
Website: www.CalExpo.com
Public Show Hours
Thursday |
11:00am - 8:00pm |
Friday |
11:00am - 8:00pm |
Saturday |
10:00am - 7:00pm |
Sunday |
10:00am - 4:00pm |
Exhibitor parking entrances during show days are at Gate 12 (off Ethan Way) or Gate 3/Admin Gate (off Gate D from Exposition Blvd).
Exhibitor walk-in entrance is through the Cal Expo Main Gate or East Gate.
Credentials are required for entry on all days the show is open to the public.
Exhibitor credentials allow for show floor access at 8:00am on Thursday and 90 minutes prior to show open on Friday, Saturday, and Sunday.
Payment
Payment in full for all exhibit space is required by December 1st. No exhibitor credentials will be issued at registration unless full payment has been made.
Terms & Conditions of Exhibiting in ISE Shows
The Terms and Conditions on the Application/Contract for Exhibit Space will be enforced at ISE Shows. Please review and contact ISE if you have any questions.
Local Laws and Regulations
To ensure public safety, exhibitors must follow local and facility regulations. We are required to comply with all federal, state, and municipal laws and administrative rules, including but not limited to those relating to licenses and permits, property protected by copyright, work hours, work conditions, safety standards and payment of wages and taxes.
Booth Staffing
Animal Policy
Animals that are necessary to exhibit space must be confined to the exhibit space or kept in a portable kennel. During transit, animals must be on a leash or rein. No pets are allowed.
Child Safety
For safety purposes, ISE requests children under the age of 15 not participate with show move-in and move-out.
Alcohol Consumption
Alcohol distribution to the public is state-license-controlled and not permitted by exhibitors. Consumption of alcohol in exhibit space is prohibited. In the event an exhibitor would like to provide food or beverages, please contact show management and arrangements will be made for these services.
Security
24-hour show security is provided for the duration of the event. ISE and Facility Management are not responsible for losses of any kind. Exhibitors are responsible for carrying general liability insurance for their exhibit and business.
Potential theft can be greatly reduced by:
Emergency Procedures
In-line Exhibit Space Amenities
In-line Booths
Exposed to aisle on the front side with neighboring booths to left, right and typically behind.
Endcap Booths
Exposed to aisles on three sides, composed of two standard in-line booths or bulk space.
Bulk Space
Indoor/outdoor space with no drapes, dividers or electricity provided - exhibitor must order.
Fire Marshal Summary of Rules
Electrical Cord Requirements
Indoor Display Vehicles or Motorized Display Items
Propane and Helium
Flammable and Combustible Materials
Aisles, Exits and Obstructions
Tent Demos
Tents are not allowed indoors at Cal Expo per California State Fire Marshal Rules.
African Wildlife Displays
Please note California Fish & Game code section 2022** regarding the sale of ivory or rhinoceros horn. Please note that the information contained in the link is not exhaustive, and there are additional regulations regarding the display of animal products.
**This information is subject to change, please check back for updates.
Sound
Firearm Display Requirements
Move-In Procedures
Move-in will begin Tuesday, the week of the show at 1:00pm with drive-in and carry-in access. To avoid congestion, move-in is encouraged for Tuesday afternoon if possible. Please read the following information and contact your Account Representative with any questions.
NOTE: ISE does not provide forklifts, hand trucks, dollies, brooms, or vacuums during move-in. Please contact the decorator before or during set-up to arrange scheduling and payment.
Bulk & Outdoor Exhibits
LIFO (Last-in, First-out) Exhibits
Carry-in Access
Type of Display |
Bulk & Outdoor
|
Standard Booth |
LIFO Booths |
Tuesday 1/14/25 - Access through Gate 12 |
|||
Drive In |
1pm - 6pm |
3pm - 6pm |
None |
Carry In |
1pm - 7pm |
3pm - 7pm |
None |
Wednesday 1/15/25 - Access through Gate 12 |
|||
Drive In |
9am - 3pm |
9am - 3pm |
3pm - 5pm |
Carry In |
9am - 3pm |
9am - 8pm |
5pm - 8pm |
Thursday 1/16/25- Access through Gate 3/Admin |
|||
Drive In |
None |
None |
None |
Carry In |
8am - 10am Gate 3 access only |
8am - 10am Gate 3 access only |
8am - 10am Gate 3 access only |
Drive-in Set-up Access
Exhibitor Registration
Registration is required before setting-up your exhibit space. ISE Registration/Information is located in building C and is staffed all days. ISE staff will confirm your exhibit space location, payments, applicable licenses, permits and provide your required exhibitor credentials. Discounted parking and guest passes are also available at Registration/Information.
Credentials
Guest Passes
Invite your customers! Discounted guest passes can be purchased at the ISE Registration/Information Desk at the show.
Will Call
The Will Call Desk is located at the Main Gate Entrance. Will Call is open one hour prior to show opening and closes one hour before show close. The ISE Registration/Information desk has necessary envelopes and can assist you with leaving tickets and exhibitor credentials at Will Call. All Will Call must be left in specific envelopes provided by ISE.
Exhibitor Show Parking
Restocking Trailers
See the ISE Registration/Information Desk for onsite instructions and map.
Empty Trailers
Empty trailer parking is available in Lots 17 and O. See ISE Registration/Information Desk for onsite instructions and map.
Move-Out Procedures
Sunday/Monday tear-down and move-out schedule:
Sunday |
4:10pm - 10:00pm |
Monday |
8:00am - Noon |
NOTE: No early tear-down! As advertised to the public, all exhibits must stay intact and fully staffed until 4:00pm. Failure to do so may result in the loss of exhibit space at future shows.
Tear-Down
Move-out Vehicle Access
Taxes
Exhibitors selling tangible items are required to obtain a California Seller's Permit by December 1st. ISE must provide government representatives with exhibitor lists. NOTE: Only exhibitors selling products must obtain a permit.
California Department of Tax & Fee Administration
Tax Rate: 8.75% (subject to change).
For businesses with a current Seller's Permit:
For questions contact:
California Department of Tax & Fee Administration
Phone: (800) 400-7115
www.cdtfa.ca.gov
For businesses without a current Seller's Permit and out-of-state companies:
PLEASE NOTE: Temporary Sellers Permits are only valid for 90 days.
For questions contact:
California Department of Tax & Fee Administration
Phone: (800) 400-7115
www.cdtfa.ca.gov
Food Sales & Sampling Requirements
A permit and certificate of insurance are required for all food distribution. ISE Customer Service will file all permit applications on behalf of exhibitors.
For compliance questions contact:
Environmental Health Department
Trena Burt
Phone: (916) 875-3036
Email: [email protected]
Special Permits & Notification
As an exhibitor, you must obtain prior written approval from ISE and apply for a special permit (submitted 15 business days in advance of show) if you intend to display, operate, or use any of the below items:
Decorator
Table, chairs and carpet are not provided in your booth - you can bring your own, or order through the decorator, American Exposition Services (AES). You will receive an email from the Decorator. The email will contain your login instructions to order online. If you don t receive this email, please contact AES directly.
AES
1341 N. Market Blvd. Suite 300
Sacramento, CA 95834
Customer Service
Phone: (916) 925-3976
Email: [email protected]
Freight Services
All freight is handled by the decorator, please contact AES for freight and shipping services.
Electrical Services
Electrical, phone and water services can be ordered online through the decorator, AES (see email from AES).
Wi-Fi Service
Internet Service
You can order hardline internet instead of using the free Wi-Fi.
The following accommodations have special group rates for ISE Exhibitors. Rooms are limited and special rates are on a first-come, first-serve basis. For all hotels, special group pricing is under the group name "International Sportsmen's Exposition." For ISE special pricing, contact the hotel directly or use the reservation links below.
NOTE: ISE does not contract with any third-party accommodation service and does not authorize any accommodation service to contact you on ISE's behalf.
DoubleTree by Hilton Hotel Sacramento
2001 Point West Way
Sacramento, CA 95815
Phone: (916) 929-8855 or (800) 686-3775
Reservations: Click Here for reservations
Pets: Yes, under 50lbs and non-refundable $50 deposit required.
ISE Group Rate: $119.00, plus tax
Rate Expires: December 14, 2024
Hilton Arden West
2200 Harvard St.
Sacramento, CA 95815
Phone: (844)201-4034
Reservations:Click Here for reservations
Pets: $50 pet fee
ISE Group Rate: $125, plus tax
Rate Expires: December 25, 2024
Holiday Inn Express
2224 Auburn Blvd
Sacramento, CA 95821
Phone: (916) 923-1100
Reservations: Click Here for Reservations
Pets: one pet, $150 pet fee
ISE Group Rate: $139, plus tax
Rate Expires: December 23, 2024
Hampton Inn
2230 Auburn Blvd
Sacramento, CA 95821
(916) 927-2222
Reservations:Click Here for Reservations
Pets: one pet, $150 pet fee
ISE Group Rate: $139, plus tax
Rate Expires: December 23, 2024
Larkspur Landing
565 Howe Avenue
Sacramento, CA 95825
(916) 646-1212
Reservations: Call and mention, Sportsmen's Expo or Click Here
Pets: Yes, with $100 flat rate fee
ISE Group Rate: $139/$159, plus tax
Rate Expires: December 16, 2024
Towneplace Suites
1784 Tribute Rd
Sacramento, CA 95815
Phone: (916) 920-5400
Reservations: Click Here for Reservations
Pets: up-to 2 pets with a $100 fee per pet
ISE Group Rate: $121, plus tax
Rate Expires: Rate Expires: December 18, 2024
Cal Expo RV Park
(Located at Ethan Way & Hurley Way behind Cal Expo Gate 12)
Phone: (916) 263-3187
Reservations: Phone or visit website
Standard Published Rates - see website.
NOTE: NO RV PARKING IS ALLOWED IN THE EXHIBITOR PARKING LOTS