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Salt Lake City

March 19-22, 2020

Important Dates

Please note the important dates and deadlines below.  

Action Item

 Due Date


Final Payment Due to ISE

 Dec 1, 2019


Review Exhibitor Display Regulations & Limitations

 Feb 1, 2020


Obtain Food Sale & Sampling Permit for Selling Food

 Feb 1, 2020


Send ISE Food Sampling Insurance Information

 Feb 1, 2020 


Product Restocking Trailer Request to ISE

 Feb 16, 2020 


Hotel Discount Deadline

 Mar 2, 2020 


Decorator Discount Deadline – Order Carpet, Chairs & Tables

 Mar 10, 2020 


Electrical Discount Deadline – Bulk Space & Additional Booth Power

 Mar 10, 2020 


Order Internet Services

 Mar 10, 2020 


Open Flame or Candle Permit Application; if required

 Mar 10, 2020


Decorator Freight Handling Orders

 Mar 13, 2020 


Review Exhibitor Information for Move-In Time

 Mar 13, 2020 


Print Copies of Seller Permit, Tax License & Food Handler’s Permit

 Mar 16, 2020


Start Show Move-In

 Mar 17, 2020


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General Information

Show Management
International Sportsmen’s Expositions

Phone: (800) 545-6100


Mountain America Expo Center 

9575 S. State Street
Sandy, UT 84070
(Click Here to view on Google Maps)
Phone: (385) 468-2260



Public Show Hours

Thursday 11:00am - 8:00pm
Friday 11:00am - 8:00pm
Saturday 10:00am - 8:00pm
Sunday 10:00am - 5:00pm





Exhibitor entrance is at the Hall 3 lobby and at the north end of the building.
Credentials are required for entry on all days the show is open to the public.
Exhibitor credentials allow for show floor access at 8:00am on Thursday and one-hour prior to show open on Friday, Saturday and Sunday.



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Exhibitor Requirements

Payment in full for all exhibit space is required by December 1st. No exhibitor credentials will be issued at registration unless full payment has been made.

Terms & Conditions of Exhibiting in ISE Shows
The Terms and Conditions on the Application/Contract for Exhibit Space will be enforced at ISE Shows. Please review and contact ISE if you have any questions.

Local Laws and Regulations
To ensure public safety, exhibitors must follow local and facility regulations. We are required to comply with all federal, state and municipal laws and administrative rules, including but not limited to those relating to licenses and permits, property protected by copyright, work hours, work conditions, safety standards and payment of wages and taxes.

Booth Staffing

  • Staffing your exhibit during all public show hours is a requirement in the terms and conditions of your exhibit space contract. 
  • Exhibits must remain in place until 5pm on Sunday. 
  • Any unstaffed exhibits or removal of exhibits before 5pm on Sunday may result in the loss of exhibit space at future shows.

Animal Policy
Animals that are necessary to exhibit space must be confined to the exhibit space or kept in a portable kennel. During transit, animals must be on a leash or rein. No pets are allowed.

Child Safety
For safety purposes, ISE requests children under the age of 15 not participate with show move-in and move-out.

Alcohol Consumption
Alcohol distribution to the public is state license controlled and not permitted by exhibitors. Consumption of alcohol in exhibit space is prohibited.  In the event an exhibitor would like to provide food or beverages, please contact show management and arrangements will be made for these services.  

Building Security Staff
Security staff are employed to protect exhibitor property and to ensure show rules are enforced. Adequate security staff is scheduled during the hours that the building can be accessed; please observe these hours.

24-hour show security is provided for the duration of the event. ISE and Facility Management are not responsible for losses of any kind. Exhibitors are responsible for carrying general liability insurance for their exhibit and business.

Potential theft can be greatly reduced by:

  • Avoid leaving small items of value in booths.
  • Cover display with a flameproof drop cloth overnight.
  • Run wire or cable through exhibit and lock at night. 
  • Report any theft immediately to ISE Registration/Information staff.

Emergency Procedures

  • Please do not call 911.  Emergencies are responded to by Facility Emergency Services Staff. 
  • In the event of an emergency please contact ISE staff on the floor or at the ISE Registration/Information desk.  We will direct services to the location of the emergency. 
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Display Regulations & Limitations

In-line Exhibit Space Amenities 

  • Assigned booth location 
  • Drive-in and drive-out setup and teardown
  • Scheduled move-in and move-out
  • 8-foot-high backdrop and 3 foot side-rail drape
  • 500 watts of electricity (standard booths only)
  • Exhibitor credentials
  • Discounted guest passes
  • Online exhibitor listing (with web link) and show program listing


In-line Booths 
Exposed to aisle on the front side with neighboring booths to left, right and typically behind.

  • Maximum height of 10 feet in back of booth.
  • Maximum height of 4 feet for front of booth.
  • No rear facing signage. Signs should only be viewable from the aisle in front of booth. 
  • No canopies or canopy frames allowed.
  • Do not hang items on or damage drape fabric. 
  • Merchandise must be hung on a solid back wall or stand.
  • All displays are subject to management approval. 

Endcap Booths
Exposed to aisles on three sides and composed of two standard in-line booths.

  • Maximum height of 10 feet in back center of booth and within 5 feet of the two side aisles. (See diagram.)
  • Maximum height of 4 feet for front of booth.
  • No rear facing signage. 
  • No canopies or canopy frames are allowed.
  • All displays are subject to management approval.

Bulk Space
Indoor/outdoor space with no drapes, dividers or electricity provided - exhibitor must order. 

  • Maximum height of 4 feet within 3 feet of the aisle.
  • No canopies or canopy frames that impede or block line of sight. 
  • All signage must be hung securely. When secured to building, signs must be approved by ISE and hung by Decorator.


Fire Marshal Summary of Rules

  • ISE and all exhibitors are required to follow the event facility Fire Marshal rules. See the information packet from the Show Decorator for a list of Fire Marshal requirements. 
  • NEW!  The Fire Marshal requires an 'open burn permit' for any open flame or candles.    Permits cost $114.00 and must be obtained through the fire department.  Call (801) 201-2238 to arrange. 


 Electrical Cord Requirements

  • All electrical devices with three-wire supply cords shall utilize "UL" ground receptacles.
  • All extension cords must be of heavy-duty three-wire construction.
  • All power cords must be kept behind display with nothing placed on top of cords. 

Indoor Display Vehicles or Motorized Display Items

  • Before you drive in the building ISE must verify that the following tasks have been completed:
    • Fuel level must not exceed ¼ tank and/or less than 3 gallons.
    • Once inside exhibit area, negative battery terminal must be disconnected and fuel tank cap taped/locked.
  • Upon inspection of these items, ISE will provide the vehicle/display with an inspection tag. 

Propane and Helium

  • Used propane tanks are not allowed indoors.
  • New propane tanks must have original factory seal. 
  • Helium is not allowed indoors.

Flammable and Combustible Materials

  • All materials used indoors for display or decoration should be made of flame retardant materials and certified as flame retardant. This includes booth decorations such as vegetation, straw, grass, etc.
  • Fire regulations prohibit excess literature and product or empty packing containers from being stored behind back drapes or display wall.

Aisles, Exits and Obstructions

  • Aisles must be kept clear of all displays and equipment.
  • Entrance and exit doors are required to remain unobstructed at all times.
  • Facility fire extinguishers and firehose cabinets are required to remain visible and accessible at all times.

Tent Demos
Constructed tents used for demo and display must be approved by show management prior to show.  All covered exhibits require a battery-powered smoke detector and fire extinguisher in exhibit space. When required, the Fire Marshal will inspect for these safety items.


  • Maintain audio volumes that are not disruptive to other exhibits.
  • Game calling exhibitors must follow ISE game calling policy.
  • Exhibitors should be aware that pre-recorded music is subject to copyright laws and fees as per ASCAP, BMI and SESAC. 

Firearm Display Requirements

  • All gun displays of any type must have prior written approval from ISE. 
  • No firearms sales and ammunition, powder or primer are allowed on site. 
  • All firearms must have a visible chamber safety flag or plug installed at all times while on-site.  (ISE Exhibitor Registration will have additional flags available.)
  • An authorized representative of your company must be present at the exhibit space for inspection by the Sandy City Police Thursday at 10:00am.


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Move-in, Registration, Move-out Procedures

Move-In Procedures
Move-in will begin Tuesday prior to the show at 1:00pm with drive-in and carry-in access. To avoid congestion, move-in is encouraged for Tuesday afternoon if possible. Please read through the following information and contact your Account Representative with any questions. 

NOTE: ISE does not provide fork lifts, hand trucks, dollies, brooms or vacuums during move-in. Please contact the decorator to arrange scheduling and payment.


Bulk Exhibits

  • Bulk spaces are designated by a “B” in your exhibit space number, such as B3550.
  • Bulk drive-in set-up is on Tuesday and Wednesday.  See schedule below.

LIFO (Last in, First out) Exhibits

  • LIFO spaces are designated by an “L” in your exhibit space number, such as L2424.
  • These spaces block drive-in access and must be the last to set-up and first to move-out.
  • LIFO spaces can set-up only on Wednesday after 3:00pm.

Carry-in Access

  • Carry-in access is available from the front parking lot and lobby.


 Type of Display

Bulk Exhibit
(Space number begins with "B" or "W")


Standard Booth
(All in-line and corner booths)

LIFO Booths
(Booth number begins with "L")

Tuesday - 3/17/20 

Drive In

1pm - 6pm 1pm - 6pm


Carry In

1pm - 7pm 1pm - 7pm


Wednesday - 3/18/20

Drive In

9am - 11am 9am - 3pm 3pm - 5pm

Carry In

9am - 11am 9am - 8pm

3pm - 8pm

Thursday - 3/19/20

Drive In

None None None

Carry In


8am - 10am

8am - 10am


Drive-in Access

  • Registration is required prior to set-up.
  • Park in the front of Mountain America Expo Center and follow the signs to Registration in front of Hall 3.
  • After you receive your registration information, all vehicle access to the dock and freight doors will be from the south end of the Expo Center.
  • Drive through the freight door closest to your exhibit space. 
  • To avoid congestion, unload and remove your vehicle from the building before setting up your display. 
  • Drive-in for standard in-line booths ends at 3:00pm on Wednesday. No exceptions. 

Exhibitor Registration
ISE Registration/Information is located in the front of Hall 3 near the center lobby.  Registration is required before setting-up your exhibit space. ISE staff will confirm your exhibit space location, payments, applicable licenses, permits and provide your required exhibitor credentials.  


  • Exhibitors will receive wristbands at Registration.
  • Standard inline booths receive up to 4 wristbands.  Contact your Account Representative to discuss your needs.
  • Wristbands are designed to be worn on the wrist for the duration of the show; they must be fastened to the wrist, no looser than two fingers and are void if removed.
  • Wristbands can be exchanged for exhibitor one-day passes to accommodate shift workers. 

Guest Passes 
Invite your customers! Discounted guest passes can be purchased at the ISE Registration/Information Desk during the show or in advance.  To order in advance, Click Here to complete form and email to ISE at by February 1.

Will Call
The Will Call Desk is located at the expo entrance.  Will Call is open one hour prior to show opening and closes one hour before show close. The ISE Registration/Information desk has the necessary envelopes and can assist you with leaving tickets and exhibitor credentials at Will Call.

Exhibitor Show Parking

  • Exhibitors must park in the spaces at the north end of the building, in the dock area or across the street in designated areas.
  • Please reserve the parking in front of the building for attendees.
  • Parking is free. 

Restocking & Empty Trailers

  • Restocking trailers can be parked in dock spaces behind the Exhibit Halls. 
  • Restocking trucks or trailers may not be parked in public parking areas.
  • See ISE Registration/Information Desk for onsite instructions and parking pass.


Move-Out Procedures 

Sunday/Monday tear-down and move-out schedule:

Sunday 5:10pm - 10:00pm
Monday 8:00am - Noon




NOTE: No early tear-down! As advertised to the public, all exhibits must stay intact and fully staffed until 5:00pm.  Failure to do so may result in the loss of exhibit space at future shows.  



  • Tear-down can begin as soon as all the public have exited the building.
  • During tear-down, please keep displays off the aisle carpet.
  • Please be careful and avoid damaging doors and door frames.
  • No vehicles will be allowed on the show floor until aisle carpet has been removed. 

Move-out Vehicle Access

  • Exhibitors may line up vehicles at the South Guard Gate beginning at 6:00pm on Sunday.
  • Exhibit Hall Freight Doors will open for LIFO (Last-In, First-Out) exhibitors when the aisle carpet has been removed (about 6:00pm).
  • Vehicle access for all other exhibitors will begin shortly after LIFO exhibitors are allowed entry.  

Carry-out Access
Carry-out access is available through the main lobby.  

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Tax License & Permits

City of Sandy
City of Sandy tax permit is not required. Exhibitors are covered under the ISE license. 

State of Utah
ALL Exhibitors selling tangible items at the show must obtain a Temporary Sales License and Special Return Form from the Utah State Sales Tax Commission. 

For questions contact:
Utah State Tax Commission
Phone: (801) 297-6303


Vehicle & Trailer Sales Permit

  • All businesses selling vehicles or trailers are required to update their Motor Vehicle Business License to include the facility as an off-site sale location.
  • Click Here for Utah State Tax Commission Form TC-758.  Follow instructions for off-site license. ($26 fee.)
  • Businesses from out of state will need to obtain a UT Dealer's License.  Click Here  for more information.


Food Sales & Sampling Requirements

  • ISE will provide Facility Sampling Application Forms in advance of the show.
  • To provide samples, a Food Handler's Card is required.
  • Please send ISE a copy of the Certificate of Insurance for $1,000,000 Liability Insurance naming International Sportsmen's Expositions as additionally insured by February 1, 2020.

Sampling of food cooked at the show, or if refrigeration is necessary, will require a Temporary Event Permit from the Environmental Health Department. Permits must be obtained in person at the Environmental Health Department in Murray, Utah.

For questions contact:
Environmental Health Division
Hayley Shaffer
788 East Woodoak Lane (5380 South)
Murray, UT 84107
Phone: (385) 468-3845
Email: or


Special Permits & Notification
As an exhibitor, you must obtain prior written approval from ISE and apply for a special permit (submitted 15 business days in advance of show) if you intend to display, operate or use any of the below items:

  • Internal-combustion engines.
  • Flammable liquids, compressed gasses or dangerous chemicals.
  • Electrical, mechanical or chemical devices deemed hazardous by the Fire Department.
  • Fuel powered heaters, barbecue, heat-producing or open-flame devices, candles, fuel powered-lamps, lanterns, etc. 


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Decorator, Electrical, Internet & Freight Services

Decorator & Electrical
Table, chairs and carpet are not provided in your booth - you can bring your own, or order through the decorator:

JP Display
327 West Redberry Road
Draper, UT 84020
Customer Service
(801) 523-7083

Click Here to download the full Decorator Information and Order Forms. Discounts apply before March 10, 2020.

 Electrical Services

  • ISE provides one 500-watt outlet for each standard inline booth space.
  • ISE does not provide power for bulk space exhibits.

Additional power can be ordered through the decorator, JP Display, using the link above.


Telephone and Internet Services

  • Wireless and hardline internet services available.
  • Wi-Fi can be purchased on-site by turning on device and selecting "Vendor Floor Premium."
  • Hardline and special orders can be ordered through Mountain America  Online Ordering Service.

For questions, contact:
Mountain America Expo Center
Contact: Linda Cochrane
Phone: (385) 468-2260


Freight Transportation Services

My Trucking Company - ISE Show-to-Show Palletized Freight Service
ISE’s new hassle-free, convenient freight service is available to improve your exhibiting experience going show to show.  My Trucking Company will palletize and shrink wrap your freight on the show floor when the show closes.  It will be shipped to your next ISE show and offloaded into your booth.  You will receive an email confirmation notice once it has been delivered.  Use This Form to sign-up, or inquire below.

For questions contact:
My Trucking Company
Steve Major
Phone (423) 223-8308


YRC Freight
YRC Freight provides freight services at a special rate for all ISE shows.  Get the best rates by asking for a quote of the "YRC Show Contract 81200 Standard Ground" or "YRC Time Critical Show Tariff 8P0163" pricing. 

YRC Freight
Exhibitor Hotline (800) 531-3976

For questions contact: 
Todd Cline
Phone: (801) 201-8376


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Hotels, Lodging & RV Parks

The following accommodation have special group rates for ISE Exhibitors. Rooms are limited and special rates are on a first-come, first-serve basis. For all hotels, special group pricing is under the group name "International Sportsmen's Exposition."

NOTE: ISE does not contract with any third party accommodation service and does not authorize any accommodation service to contact you on ISE's behalf. For ISE special pricing, contact the hotel directly or use the reservation links below.


Hampton Inn - Sandy
10690 S Holiday Park Drive
Sandy, UT 84070

Phone: (801) 571-0800
Reservations: Phone or Click Here for reservations

Pets:  No
Amenities: Complimentary breakfast and internet access, gym/fitness center use, nearby restaurants.
Show Shuttle: Available by reservation only. Please contact hotel.

ISE Group Rate: $89.00 plus tax for single/double occupancy
Rate Expires:  March 2, 2020


Courtyard by Marriott - Sandy
10701 S Holiday Park Drive

Sandy, UT 84070
Phone: (801) 571-3600
Reservations: Phone or Click Here for reservations
Pets:  No
Amenities: Complimentary Wi-Fi, fitness center, pool, breakfast voucher for Bistro, nearby restaurants.
Show Shuttle: Available by reservation only. Please contact hotel.

ISE Group Rate: $99.00 plus tax for single/double occupancy 
Rate Expires:  March 2, 2020


Residence Inn by Marriot - Sandy
270 West 10000 South 

Sandy, UT 84070
Phone: (801) 561-5005
Reservations: Phone or Click Here for reservations
Pets:  No
Amenities: Complimentary breakfast and Wi-Fi, fitness center, nearby restaurants.
Show Shuttle: Available by reservation only. Please contact hotel.

ISE Group Rate: $99.00 plus tax for one bedroom suite, $175.00 plus tax for two bedroom suite. 
Rate Expires: March 2, 2020


Mountain Shadows RV Park
(Located 4.8 miles south off South Towne Expo Center)
13275 South Minuteman Drive
Draper, UT 84020 (Google Map
Phone: (801) 571-4024
Reservations: Phone or email
Standard Published Rates - see website

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Promotional Tools

Show Specials
It’s a fact that attendees expect deals at shows.  ISE will promote your show special for free! At every show, ISE show specials are spotlighted:

  • In emails to 10,000+ consumers 
  • Show Program
  • On ISE’s Website
  • On ISE’s Facebook page  
  • With free signage in your booth


Click Here to fill in the Show Specials web form.    
*To qualify as a show special, the discount must be greater than 10% off the regular price. 

Submission deadlines:
Denver:  January 3, 2020
Sacramento:  January 10, 2020
Scottsdale:   March 6, 2020
Salt Lake City:    March 13, 2020


Outdoor Product Showcase
ISE promotes the latest and greatest outdoor gear at each show through our Outdoor Product Showcase.  Products featured in the showcase will be demonstrated by our Gear Guru and attendees will have an additional opportunity to touch, try, demo and perhaps win your product. 

Click Here to submit your product. 

Submission deadlines:
Denver:  January 3, 2020
Sacramento:  January 10, 2020
Scottsdale:   March 6, 2020
Salt Lake City:    March 13, 2020


Show Us Your Skills - Promoted Pro Tips
ISE promotes our expos on social media.  Video, done right, captures attention--an outdoor tip is persuasive content. 

ISE is your marketing partner.  Let us help share your knowledge, skills and experiences with our ever-growing audience of hunting, fishing, camping and outdoor recreation enthusiasts.  We will bring more traffic to your business, and more qualified customers to your booth.  

If we use your video, we'll link to your site, name your business, and after the season, email you results.  

If you have a video tips   Click Here to submit your video. 


Social Media
If your business has a Facebook or Instagram account, make sure you "Like" us on Facebook and "Follow" us on Instagram.  That way, some of your account's updates will be seen by ISE's 44,000+ Facebook and 1,400+ Instagram followers.  As we grow, so will your exposure!

Like us on Facebook,  Follow us on Instagram 


Social Media Hashtags
We invite all exhibitors with social media accounts to use our #hashtags for social posts regarding exhibiting at or attending the expos.  This will help more outdoor enthusiasts find and connect with your brand.  

 #YourLifeOutdoors       #SportsExpos     


Invite Your Clients
Face-to-face selling remains one of the most cost-effective marketing techniques.  Hit the ground running by providing guest passes to existing or potential clients where you will be exhibiting. 

  • Tickets are available for purchase at ISE Registration/Information desk during set-up and throughout the show.
  • Purchase tickets in advance by completing the Denver Ticket Order Form, or the Sacramento, Salt Lake City & Scottsdale Order Form.
    Completed forms need to be returned to ISE no later than 30 days  prior to the show. 
  • Tickets can be left at the ISE Will Call booth at each show.


Media Publicity
Every ISE show captures media coverage from print and online publications, radio and television stations.  The media is always looking for new people, products and stories to highlight the outdoors.  This is your opportunity to benefit from free media exposure!

To be considered for media publicity:

  • Email your idea to John Kirk at
  • Be prepared to present your product or service to the media.
  • Television coverage of the show is typically Thursday and Friday mornings.  If chosen, you must arrive early and have your exhibit space visually captivating - ISE will work and be there with you!


Brand Resources
Benefit from the ISE branding by using the official ISE logo in your promotional material.  Leverage your exhibitor status in your announcements, social media posts and press releases.  Also, list your booth number on all your materials so media and consumers can find you.  Click Here to find logos on our media page.  

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